Our singular focus is to find the most flavorful, fresh, and healthiest extra virgin olive oil among the proudest of farms and families in Spain. This whole approach is what we call
from grove to table®. And our secret sauce is our method of getting it: the Grove Trip.
Every year during the peak of the olive harvest season, we embark on the Grove Trip, where we visit dozens of world-class olive groves in southern Spain, perform meticulous inspections of the groves and mills (to ensure authenticity), perform sensory taste tests (to ensure it tastes out of this world), and bring back "THE ONE" that we believe is worthy of your table.
With 20+ years in the industry, we go deep into olive growing regions to find gems that the large box stores ignore because it would be too difficult to mass-produce. We know what is good and what is not, and can detect fraudulent practices so subtle and advanced, that it’s practically undetectable through taste alone. That's where we come in. Our focus is on the
early harvest organic, where we travel far and wide to get it, because it's simply the best in all dimensions.
Our focus is on early harvest organic, which is simply the best of the best in all dimensions.
Authentic and fraud-free
The ONLY way to guarantee AUTHENTIC & FRAUD-FREE extra virgin olive oil is to
walk the groves, inspect the mills, and talk with the passionate farmers to bring you the
most flavorful, healthy, and authentic olive oil available.
Fraudulent practices are so subtle and advanced,
that it’s practically undetectable through taste alone.
That's where we come in.
The fraudsters are continuously altering their ways to avoid detection and to increase deception at every possible turn. Simply reading “cold pressed” or “extra virgin olive oil” on the bottle does not guarantee that you’re buying unadulterated or fraudulent-free olive oil. One thing is clear: it’s the large brands found at the supermarket that are the most susceptible to fraud because of the widely distributed supply chains: the oil passes through way too many hands before it arrives on the shelf (source: The New Yorker, Slippery Business).
- We visit scores of top olive farms in Spain, and narrow down the candidate farms based on a strict set of sourcing requirements, shown below.
- We perform an elaborate inspection of the grove and mill in person and on-site, ensuring the farm handles the entire production process including agriculture, harvesting, oil production, and bottling/packaging.